Current topic within PR circles, as US President Joe Biden has appointed six women, six mothers of minor children, to his communications team. Former Barack Obama-era spokeswoman Jen Psaki has been appointed to White House media spokeswoman, and campaign spokeswoman Kate Bedingfield as communications director. 

Source: https://www.washingtonpost.com/politics/biden-hires-all-female-senior-communications-team/2020/11/29/5b60b58e-3277-11eb-a997-1f4c53d2a747_story.html 

Are we talking here about women’s better communication skills or the issue of gender equality? As far as I am concerned, it doesn’t matter and BRAVO PRESIDENT BIDEN! 

Whatever the reasons for this decision, it was about time to appoint women to key positions. 

I love women, successful, smart, with a sense of humor and “a pair” between their legs. Why? Because we have emotional intelligence, better reasoning than “the stronger sex”, (forgive me guys), and yes, we ALWAYS communicate better.

I think that women, apart from the objective side, have the luxury of being able to see things also from the subjective (those that men hate), emotional side. I think that we have better two-way communication, which is very important in public relations, and in general we have more, I will say, talent to convey things in the right way. Well mostly… 

It’s a real inspiration to watch successful women willing to take risks and come up with innovative ways to reach and influence the right audience as they take their clients to the next level. 

Women make up for 63 percent of public relations “specialists,” according to Bureau of Labor Statistics data, and 59 percent of all PR managers. If you include the advertising world, the people shaping your media messages are 60 percent female, compared to 47 percent of the overall workforce, according to data of the Institute for Women’s Policy Research. 

I will mention some of these successful women, in a way of my inspirations, and which every PR and social media manager should follow on social media. 

Sarah Evans, PR and social media guru and founder of the Twitter chat industry #journchat and #commentz https://www.linkedin.com/in/prsarahevans 

Gini Dietrich, dreamer of SpinSucks, a platform for the professional development of PR professionals. CEO of Marketing Communications Company https://www.linkedin.com/in/ginidietrich 

Valerie Simon is the second mind behind #PRStudChat and #HAPPO (Help a PR Pro Out), a project to connect PR job seekers and employers. Follow her for a great ongoing conversation about all segments of PR and social media https://www.linkedin.com/in/valeriesimon 

And what to say in the end, except on women the world remains.

Aaauuuuuuuuuuuuuu